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Joseph Buchoff

Living it out loud

Life is not meant to be just survived.

Life is meant to be lived.

I’m committed to birthing a world of people creating from passion.

I’m starting with myself.

Follow alongRead The Deep End
Joseph Buchoff in a navy linen shirt, holding a burning stick of palo santo as smoke rises past his face

I · Orlando · September 2017

“Go to your fucking flight.”

There’s a woman in front of me. I’m sweating from the morning run in Orlando’s mid-September heat. I just asked a total stranger whether I should get on a plane. “Hey random person… I have a flight to Colombia in two hours, and I’m really scared. Should I go?”

She looks at me like I’ve lost my mind. “What are you doing? Go to your fucking flight. Why are you here!?”

Did I get on the plane?

Read The Deep End

Living it out loud

The life is the proof.

The passions are not hobbies beside the mission; they are the mission being lived. Pottery, film, photography: proof you can trust the pull.

Joseph Buchoff in a deep red shirt, ringing a brass singing bowl with a calm grin

The introduction

I’m Joseph.

I taught myself to read at two, lived homeless for two years, built the business everyone dreams of, and walked away from it because it wasn’t mine. Then I found what was. Now I live it out loud: I make things with my hands, I shoot aligned business owners who are living their thing, I throw clay, I film the adventure.

Life is not meant to be just survived. Life is meant to be lived. If watching stirs something in you, that’s your thing waking up.

The whole story

The road here

The fires were real.

2 yrs
homeless while learning to be a business owner
12+
failed businesses before the one that worked
200+
photography clients, a six-figure business built
40
cities, 5 countries, 3 continents, flown out

I walked away from the six-figure photography business at its peak, because it wasn’t aligned. The question that freed me: why am I resentful of this person, when I have the exact business I said I wanted?

Published author of Date Like a Virgin. Speaker on the FabX stage, a handful of podcasts, and some small newspaper features along the way. Speaking

What I keep saying

Alignment is the mechanism.

Effort spent on anything other than aligning yourself is wasted. Aligned, you don’t even have to try.

  1. 01

    Life is meant to be lived, not just survived

    Plug into your thing and you light up. Unplugged, you’re just chasing batteries. Everyone has a thing. Including you.

  2. 02

    Living it out loud

    The passions are not hobbies beside the mission; they are the mission being lived. The life is the proof.

  3. 03

    Play in the “danger”

    The danger isn’t really danger. Trust your being to navigate and stay resourced, and life turns into an experiment you get to play in.

The grey fox

It’s “danger.” Not danger. Go play.

Dogs don’t try to be dogs. They just go out and play in the mud. Stop trying to be you and see what happens when you just go play.

You have my permission to give yourself permission ;)

Fresh from the trail

What I’m making right now.

  • Content

    Go to your flight

    Orlando, the morning of the hurricane

    Follow along

  • Writing

    Go to your fucking flight

    On the morning a stranger changed my life

    Read on Substack

  • Pottery · $48

    Campfire Mug

    For the slow coffee before the trail. Fits the whole hand.

    Shop the pottery

Be a part of the crew

Watch it lived. Remember yours.

Stories from the trail, new pottery before anyone else, and the occasional permission slip. No ask. The life does the talking.